Martech company insights and trends to help you take your business to the next level

This is an ever-evolving industry. If you’re interested in learning more about the latest marketing innovations, exploring digital transformation trends, or breaking down everything from reporting tools to martech stacks, we’re here to help. Here, you’ll find all the information you need to make considered marketing decisions.

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Engagement Analyzer dashboard showing reported metrics overstating engagement by 1.73x — orange Reported bars next to green Truth bars for open rate and click-through rate

13min read

By Mike Couch April 30, 2026

Your Email Team Is Flying Blind. Here’s Why — and What to Ask About It

Email open rates and clicks are inflated 1.5–2× by security scanners, privacy proxies, and AI agents. Here is what your CMO needs to ask their email team this week — and how to see the real numbers.[…]

Workflow automation concept showing chaotic inputs transforming into organized outputs through a gear mechanism

10min read

By Couch & Associates February 12, 2026

n8n Explained: How Open-Source Workflow Automation Is Reshaping Marketing Technology

Traditional marketing automation platforms defined an era, but the rise of open-source workflow tools like n8n signals a fundamental shift toward composable, AI-ready marketing technology stacks.[…]

Data orchestration concept showing a single bundled signal flow fanning out into many discrete data streams

10min read

By Couch & Associates February 5, 2026

Clay Explained: How AI-Native Data Orchestration Is Reshaping Go-to-Market Operations

Single-source contact databases defined an era of B2B marketing, but the rise of data orchestration platforms like Clay signals a shift toward composable, AI-native go-to-market operations.[…]

How a Robot and Rubber Duck Are Revolutionizing Problem-Solving in the Workplace

1min read

By Mike Couch December 4, 2024

How a Robot and Rubber Duck Are Revolutionizing Problem-Solving in the Workplace

Mike Couch shared his thoughts with the Forbes Agency Council on how generative AI’s most effective use may be as a low-tech soundboard for your own thoughts[…]

8min read

By Couch & Associates February 25, 2025

A Guide to Marketo Migrations

Migrating to Marketo from another Marketing Automation Platform (MAP) is a significant undertaking that requires careful planning, strategic execution, and a focus on unlocking Marketo’s full potential. This guide walks through the essential steps and considerations to ensure a successful[…]

Upgrading Your Marketing Tech for Greater Growth

5min read

By James Ellis September 13, 2024

Upgrading Your Marketing Tech for Greater Growth

Imagine starting a journey with a car that serves you well for short trips. It’s reliable, straightforward, and gets you where you need to go. But as your journeys become more ambitious[…]