Author: Mike Couch

Progressive executives are moving the dial. They are no longer content with merely having the technology to do great things, they want to see the results[…]

This article first appeared on LinkedIn Storytelling is a means of understanding big data. Our brains are supercomputers, and we have been processing big data for millennia. What[…]

How Agile Frameworks can be used for your marketing team too. Sprint to success! About a decade ago, Intel developed a manufacturing model which had two[…]

Only data-driven marketing teams who work collaboratively can consistently create the ever-changing combination of message and media necessary to attract and nurture modern customers. Historically, even[…]

Modern marketers are using empirical and measurable evidence to prove hypotheses, build learnings and create excitement for solving some of the most difficult problems they face[…]

Technology has enabled so much innovation and growth for Marketing and Sales so quickly that it’s easy to lose sight of the people behind the technology[…]