CEO Says Companies Should Treat Customer Experience As A Product
Customer experience (CX) is becoming one of the most influential factors driving marketing technology decisions. Today’s most dynamic companies see digital transformation[…]
Author: Mike Couch
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- http://couch.associates
Posts by Mike Couch
Why you should give a Git.
This article first appeared on LinkedIn If you work in sales, marketing or technology – you may or may not be familiar with GitHub. It’s[…]
Customer Experience Is Your Most Important Product.
This article first appeared on LinkedIn Customer experience (CX) improvement is one of the more difficult challenges in the front office today. Its transformation is[…]
Let’s stop bashing sales outreach
This article first appeared on LinkedIn There is an increasing number of posts about ineffective messaging coming from salespeople. I’ve seen this in several formats[…]
Couch & Associates at Oracle Modern Marketing Experience 2017
The Couch & Associates team, consisting of some of the original members of the Eloqua platform, have continued success as platinum partners with Oracle Marketing Cloud.[…]
Microsoft’s Marketing Technology Stack Shared at Stackies is a Progressive Loop of Sheer Genius
A recent article by Chief Martec, creator of the Marketing Technology Landscape Supergraphic, has shown the sheer breadth of the Marketing Technology Stack that Microsoft so[…]