Importance of Customer Experience – 10 Important Stats in 2013
Better service and a better customer experience can contribute to greater customer loyalty. But how do you define a great customer experience? At Couch & Associates,[…]
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Posts by Couch & Associates
6 Steps to Build Brand Loyalty
How do you build an enduring brand with loyal followers? As marketers, how do we focus on mastering loyalty marketing initiatives, and stay relevant and consistent[…]
Understanding Demand Generation
Demand generation is defined as the focus of targeted marketing programs to drive awareness and interest in a company’s products and/or services. The key ingredients of […]
6 Things Marketers Need To Know About Google Analytics
As a marketer, do you know what’s driving leads/sales to your website? Are you getting more out of your website by optimizing it effectively for search[…]
What B2B Marketers Need To Know About Marketing Automation
What is marketing automation? Marketing automation (MA) is the use of technology to manage and automate the process of nurturing prospects based on their interests until[…]
10 Tips for Writing an Effective Business Blog
What makes a good business blog? What should you keep in mind when writing a business blog? How do you defend your brand in the blogosphere[…]