Using the McKinsey Model for Marketing Departments
The idea of viewing initiatives by impact over a period of time allows organizations to plan smart, be more efficient in their operations, and map growth[…]
Author: Couch & Associates
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Posts by Couch & Associates
Are You a Modern Marketer? Take This Quiz
Take a Quiz to realize your potential as a modern marketer. Gain valuable insights and strategies to thrive in the digital landscape.[…]
How to Justify Investing in Account Based Marketing
Over the years as Couch & Associates has built its portfolio of large revenue businesses, I have had the pleasure of working with customers on Account[…]
Mike MacFarlane Joins Us as Management Consultant
As Couch & Associates expands its scope of service offerings for large revenue businesses, the Marketing Technical Agency has brought on Mike MacFarlane as a Management Consultant to[…]
Building A Strong Marketing Automation Foundation
If you are like me, you have probably seen TV shows that deal in home decoration or renovation where the goal is to ultimately go to[…]
When Your B2B Marketing Funnel Is Busticated!
When two veteran B2B software chicks go to lunch, it’s pretty natural to talk shop. Within minutes my colleague says, “My funnel is busticated. What do[…]